Digital Marketing and the Power of the Brand:
An audio guide to marketing your new business
Available at
Digital Marketing and The Power of The Brand is a crucial and
informative guide to the essentials of creating and marketing a new
brand online, for business start-ups and existing business re-branding
projects alike.
The first half of the audio book discusses marketing theory and the
customer journey, before introducing the listener to the many forms of
digital marketing that are available in the information age. Discover the
best suited social media platforms for different types of customer, the
best time of day to send different email messages, what you need to
do to rank highly on search engines, and much more.
The second half of the content then delves into the process of building
a new brand. From the psychology of colours to the importance of a
compelling brand story, writer Ryan Bracha will talk you through the
whole process of bringing your brand to life. There are examples and
exercises to participate in along the way, so that you have a complete
brand idea to take away and work with.
This audio book by Ryan Bracha, Managing Director of Yorkshire's
Gala Education & Marketing agency, is designed to strip back the
jargon and business-speak, to clearly and easily provide the tools
needed, to give your brand the best possible chance of success online
in the early stages.
